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Sabtu, 24 Oktober 2009

ProBlogger: How Would You Monetize this Food Blog

Posted: 23 Oct 2009 08:49 AM PDT

I recently received the email below from a reader asking me for advice on her blog. As I responded to them I realized that it might make an interesting discussion starter and that perhaps the ProBlogger community might together have some good advice to give – so lets do tackle it together.

What I’m going to do is to share the email below (the blogger has given me permission to do this) and share the link to the blog and then open things up to discussion for readers to share their advice.

First the blogger’s name is Veron and the blog is Sparklette – a Singaporean Food Blog.

I am from Singapore and I have been following your blogging tips for 2 years now. It was through your blog that I first learned the concept of SEO. Because of what I learned from Problogger, I managed to improve the web traffic of my food blog tremendously to the present 10,000 pageviews a day.

Early this year, I attempted monetising my blog. Through your recommendations I have tried Google Ads, Chitika and Amazon Associates, but only succeeded in making dozens of dollars a month from Google, and zilch from the others. I’m thinking it has something to do with the fact that food blogs are, by default, hard to monetise. I might be wrong though.

Still, I would like to try harder. I really hope that this blog can one day replace my present day job as my primary source of income.

Are there any tips which you can recommend to someone like me – a passionate blogger who is willing to work hard and already sees substantial web traffic but somehow isn’t able to properly monetise it?

I’m no food blogger so am unfamiliar with the niche and how it monetizes best – so while I did give a few words of advice I wondered if others with experience in that niche might have some advice to share with Veron.

Do keep in mind that Veron is asking for advice on monetization – so lets keep the focus upon that aspect of the blog and lets try to keep things constructive.

PS: the main advice I shared with Veron was pretty simple but revolved around the possibility of producing her own product to sell (perhaps an ebook/cookbook) and perhaps also to do some looking around at other blogs in that niche.

The other suggestion that I’d probably be doing is identifying advertisers to approach directly. Are there food stores, publishers of cookbooks or even restaurants in Singapore that might be willing to sponsor the blog.

OK – over to you – what advice would you give?

Post from: Blog Tips at ProBlogger.