ProBlogger: How I Diversify My Site and Income |
How I Diversify My Site and Income Posted: 28 Oct 2009 07:08 AM PDT In this post I want to present some visuals on how I’ve expanded one of my blogs and diversified its income streams.
I’m asked these two questions a lot and in this post I want to share, with some visuals, how I do it on one of my own sites. While at Blog World Expo last week I was asked to present to a small private group on how I make money blogging. As part of the presentation I put together some basic graphics that attempted to visualize how Digital Photography School works. With the permission of the clients I presented to I’d like to share them here. Lets start with a basic rundown of what the site is made up of – or at least where I’m interacting with readers both on and off the site: The site started as a simple blog. In time I added a forum and a newsletter. The forum added a more communal element to the site while the newsletter both gave a secondary connecting point with readers, drives significant traffic across to both the blog and forum but also opens up other ways to market to readers. In more recent times I’ve started using social media by creating a Twitter account and Facebook page. In this next visual I highlight four of the main tasks that I focus my energies on with DPS. While there are other things that one must do to keep a site going, these are the main things I focus my time upon at present.
There are obviously other tasks that a blogger needs to work on (such as design, maintenance etc) but broadly speaking these are the four things I’m working on each day in some way or another. Lets see how the two graphics above interact with one another. Below is a visual of the four areas of the site and the four ‘tasks’ that I do – it shows WHERE I’m doing each of the ‘tasks’ on the site. OK – so I’m doing everything everywhere. The reason I include this graphic is that I hear people talking about how certain types of media are only suited to some goals. For example I heard one presenter at BWE talk about how social media is just for marketing or community building – however I think it can be used for monetization also. An example of this was when I launched the 31 Days to Build a Better Blog workbook. I did launches for the ebook both here on the ProBlogger blog and also on Twitter – Twitter generated over twice as many sales as the blog. While social media may not be as effective for everyone when it comes to monetization there are certainly ways to do it. The same goes with other mediums. I won’t go through how each of the four areas achieve each of the four goals or tasks but the take home lesson here is that if you have a variety of goals for your site that there can be multiple ways to meet them. Lets move onto monetization. The next visual highlights the four main ways that I make money off DPS (or at least the four ways it will make money shortly).
You’ll notice that there are other monetization streams that are not mentioned and that I don’t do at DPS – such as text link advertising, paid reviews etc. Here’s one last graphic that overlays the monetization streams with the areas of the site. Once again you’ll see that each of the areas of the site are involved in at least two of the monetization streams – although not all. Some of the exceptions are simply that I’ve not had time to try them but some I’m not sure will ever happen (either because I doubt that they’ll work or because they can’t – such as Ad Networks in Social media). Again – the reason I include this graphic is that opportunities do exist to diversify income streams between mediums. For example newsletters are a great place to monetize. While you can’t run AdSense in a newsletter you can sell an ad to an advertiser. You can also use a newsletter to do affiliate marketing (in fact I find it works better in newsletters than anywhere else on my site). I hope the visuals above are a little food for thought and make sense without the context of the rest of the presentation. A few Take Home Lessons:Let me try to pull together a few of the main take home lessons that I’ve been learning:
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