“The Power of Being Personal on Your Blog” plus 1 more |
The Power of Being Personal on Your Blog Posted: 27 Oct 2009 10:52 AM PDT Over the last few weeks I’ve been exploring principles that are evident in many successful blogs. So far we’ve looked at Listening, Trust, Usefulness and Community. Today I want to get personal with you and share a story with you. The Day I Was Jumped On By a ReaderLast week while at Blog World Expo I was coming down off the stage after presenting on a panel when out of the corner of my eye I noticed someone moving towards me – fast. Within a second of seeing the movement I was literally jumped upon and found myself in a tangle of arms, hair and tears – I was being hugged within an inch of my life. I didn’t know what to do at first – I didn’t know who was hugging me but while a bit of a shock at first I could tell the person was genuine and so did the only thing I could think to do – I hugged back. After a few seconds of hugging the person pulled away. I had expected it to be someone I knew but realised pretty quickly that this was a stranger (or at least she had been a moment or two before). She had tears in her eyes and was obviously emotional – I didn’t know why until she began to talk. For the next 4-5 minutes my hugging assailant (a reader as it turns out) talked, almost without taking a breath. She told me about the first day she read my blog (she remembered the first post), she told me about how it had helped her, she told me about the ups and downs of her blogging, she told me about her family, she told me about my family, she told me that she’d bought my book, joined my community, bought my ebook, she just talked….. She talked as if we’d known each other for years – I guess in a way we had….. Gradually my new friend began to slow down (and breathe) she suddenly began to become a little more self conscious. She began to blush a little as she realised how what she’d just done. I assured her that it was totally fine and in her flustered state she said: “It’s just that I feel like I know you.” As we continued to speak I realised that here was someone who I had previously not known had existed (she’d never left a comment or said a word on my blog in over 3 years) who ‘knew’ me – at least to some degree. Here was someone who’d not only read something that I’d written daily for years – but someone who had watched my videos, had noted when I’d become a Dad, had seen when I’d travelled, had observed my disappearances from the blog when I’d been unwell. She didn’t know all this stuff because she was a crazy stalker (far from it) but because I’d allowed myself to blog in a way that was personal. Not that ProBlogger is a ‘personal blog’ as such (not in the sense that I blog about the movies that I see, the things I eat or the everyday experiences that I have) – but I inject something of myself into this blog:
By no means am I the most personal blogger going around. Everyday I see opportunities to be more personal in fact – but I’ve made a concerted effort over the years to inject something of myself into what I do – and it’s paid off. It’s paid off not just in terms of being jumped on by strangers when overseas but also in creating the kind of site that people want to come back to, the kind of site that people recommend to others and also the kind of site that people want to spend their money on (remember my friend has bought everything I’ve released – she said she did so because they were ‘mine’). I know being personal on a blog is not something that everyone feels comfortable with and that is in everyone’s style – but it is one thing that I’ve seen exhibited in many successful blogs. How about you? Do you take a personal approach with your blog? PS: one piece of advice – when it comes to being personal I’d suggest bloggers think a little ahead about what they will and won’t reveal about themselves, their family and their lives. Having some boundaries in place for personal safety can be a worthwhile thing – this doesn’t mean you’re not being personal, just that you’re being smart and exhibiting some personal safety. Post from: Blog Tips at ProBlogger. |
Discover How to Build Profitable Membership Site Posted: 27 Oct 2009 06:08 AM PDT As mentioned a few days back – the popular Membership Site Mastermind Course has just reopened its doors to new members for the last time in 2009 – for 3 days only. In short – Membership sites are where you sign up readers to pay a monthly subscription to receive teaching, tips, community, coaching or some other benefit from you. They don’t suit every niche and they do take a lot of work – but if you get them right they can be incredibly profitable. A $100,000 a month example – at Blog World Expo I managed to catch part of a session of Timothy Sykes whose TimAlerts membership site pulls in over $100,000 a month. He built this off the back of a free blog (which he still runs) and with really affordable software (he uses WordPress) and mainly free plugins. So yes – membership sites can be very profitable when you get them right. Bonuses for Fast Action – If you signup in the next 24 hours Yaro is including some fast action bonuses including presentations on:
If you want a taste of Yaro’s style and the direction of this course grab this free report which is a great introduction to the topic and contains some great information on the topic whether you do the full course or not. Again – the doors for Membership Site Mastermind close again on Friday at midnight. Also, as usual Yaro has a money back guarantee on this teaching – if you sign up and then find it’s not for you you can always get your money back. If a membership site is on your radar as a potential way to extend your blog then this course is well worth checking out. Sign up Here. Post from: Blog Tips at ProBlogger. |
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