ProBlogger: SURPRISE! How to Create Compelling Content by Being Playful |
SURPRISE! How to Create Compelling Content by Being Playful Posted: 05 Aug 2009 08:08 AM PDT Have you ever been in a blogging rut? You start out blogging with loads of fresh ideas and inspiration but after months of creating unique content you hit a wall! You feel like you’re saying the same stuff over and over and instead of sitting down to blog each day with excitement you stare at that blinking cursor on a blank page and slip into a zombie like trance. Of course your readers might be in a similar trance-like state - because while the things you say are all valid and make good points your posts have begun to merge into one and have lost some of their freshness….. If I’m describing your experience of blogging I’ve got two things to say to you:
In our last post in our series on Creating Compelling Content on a blog I talked about experimenting with different voices in your blogging because it helped you to find your ‘blogging mojo’ or voice as a blogger. The other benefit of trying new voices on a blog is that I find it ‘wakes up’ readers and provides them with something fresh and different. It can also ‘wake up’ you as a blogger as it presents you with a new challenge and way of approaching your topic. In a sense when you experiment with a new ‘voice’ or style of writing you are doing something a little ’surprising’ with your readers that can grab their attention - particularly those who’ve been reading your blog for a while and who become a little zombie like in their reading. Surprise Your ReadersTrack with most successful blogs for a few weeks and you’ll find that from time to time many of them throw curve balls or surprises at their readers in one way or another. They often have a habit of presenting content that is a little left of center that is attention grabbing and/or refreshing. Blogging is a medium that has always been a playful medium where creativity is valued so why not go with this and do something a little different in the next day or two with your blogging. How to Be Surprising?This might be a bit of a hard question to answer because being surprising is by nature doing something unexpected - but there are many ways to do something that can snap your readers out of a trance. Here’s a few that come to mind:
Extra Tip - Coming up with fresh and surprising content on a blog takes work but also is about listening to the crazy little ideas that pop into your head from time to time. For me they usually start as bizarre ideas that come while I’m halfway through doing something else - the key for me is to capture the ideas as they come and then put aside time to make them a reality. While it takes intentionality and work the benefit of such surprises is that sometimes loyal and long term readers fall into a bit of a trance with a blog - throw something a little out of the blue and surprising once in a while and you can reignite the reader relationship and give them a bit of renewed energy for your blog. An added bonus of these kinds of ’surprising moments’ on a blog is that it’s also often these blue things that generate the most buzz on other sites and create incoming links as other bloggers or Twitter users link up to show you what you’re experimenting with on your blog. Your Homework for TodayYour homework today is to set aside 15 minutes to ‘play’. Grab a pen and paper or a market and a whiteboard and spend some time mind mapping. I’ve outlined how to create a mind map previously - but write a word that has something to do with your blog in the middle of your page and then begin to brainstorm other words, topics, ideas that relate to that word. Nothing is too crazy or left field while you’re doing this exercise. Just let your mind wonder and be creative as you ‘play’ with your topic. You might not come up with any concrete ideas but even in doing this exercise you’re giving your brain a chance to explore your topic in a different way and you might just unlock something that sparks into an idea you can use down the track. I try to set aside short periods of time for this type of activity each week - sometimes I get lots of ideas, sometimes I get none - but over time it’s injected a lot of creativity and surprises into what I do. What You Said on the TopicBefore I began this series of posts on compelling content I asked readers to submit their own ideas on what makes content compelling. Here’s what some of them said on related topics to this post:
What do you have to add on the topic? I’d love to hear the ideas that come out of your mind mapping homework above. I’m also keen to hear of your previous experiences with ’surprising’ things you’ve done on your blog? This post continues my series of posts on Creating Compelling Content on your Blog. So far we’ve covered being in tune with your readers, creating reader interaction and experimenting with different voices. A special thanks to Kate from Soy Sauce Carnival for the cartoon at the top of this post! Post from: Blog Tips at ProBlogger. |
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