“Learn How Leo Got 100,000 Subscribers to His Blog” plus 1 more |
Learn How Leo Got 100,000 Subscribers to His Blog Posted: 06 Aug 2009 06:51 PM PDT It’s been one of those weeks where some great free reports from bloggers have been released. This one is from Leo Babauta - a blogger who has guest posted on ProBlogger numerous times over the years and who has built for himself a wildly successful blog - Zen Habits - which has 130,000+ subscribers. Leo has release a great free report - How I got 100,000 subscribers in Two Years which is well worth a read. What I particularly like about Leo is that he doesn’t shy away from hard work. He’s certainly talented, refreshing and creative but he’s also worked at building an amazing blog over the last couple of years. I’m also really excited about the program that Leo is launching off the back of this report - A-List Blogging Bootcamp - partly because what I’ve seen of it so far is really good but partly because Leo’s asked me to be involved as a guest expert in some of the live components of the course. The training isn’t available to sign up to quite yet so I’ll leave you to read the report today but stay tuned for more details of his bootcamp training in the coming days. Update: the course is now open for people to join with some special free bonuses for those who do so early. Post from: Blog Tips at ProBlogger. |
How to Build Compelling Content By Leaving Readers Wanting More Posted: 06 Aug 2009 07:35 AM PDT
This comment was left by Grant* on my recent post asking readers to tell me what compelling content is to them. I think it sums up pretty well what I want to write about today in the continuation of this series on the topic of compelling content…. creating momentum with your content. As Grant points out above - one of the most common reactions to someone reading something compelling is that they want more of it. I know this reaction for myself.
I do these things because when something is compelling it gives me a thirst for more. Anticipation kicks in, momentum has been built without the person really needing to ask me to become a loyal consumer of their content (although a call to action and suggested next step can be helpful). Take Home Lessons:1. On one level the content itself and how good it is creates momentum whether the author of it tries to build momentum or not. 2. Having said that - there are also ways to help to build momentum and anticipation in your blogging even more than just writing good content. Other savvy media producers do this - that’s why publishers add pictures of the covers of other books by an author to back covers of books, it’s why magazines often dedicate a page to highlighting what’s coming in upcoming issues, it’s why newspapers run ads for features coming in tomorrows paper and why on TV they show snippets of next week’s show at the end of this weeks one. As a blogger I’ve found that similar techniques can definitely work in creating anticipation in readers. 9 Ways to Build Anticipation on Your BlogI’ve written about this previously in How to Create a Sense of Anticipation on Your Blog and More on How to Build Anticipation on Your Blog but let me touch on a few methods that I find particularly useful:
Again - if this is new to you I talk more about these techniques (and others) in my previous posts at How to Create a Sense of Anticipation on Your Blog and More on How to Build Anticipation on Your Blog. Creating a sense of anticipation in your readers is great for converting them into loyal readers. These techniques show readers that you’re not just a one hit wonder and are seriously interested in the topic and are developing your ideas on it and you can genuinely help your readers to grow and develop on a topic over time. Your Homework For TodayTake 15 minutes out today to plan your next week of posting. You might not be able to plan every post that you write if your blog is more ‘news’ focused but think about what posts you might be able to write that you can tie together and build into a series (remember a series need not be lots of posts - it can be as simple as two related posts over a few days). Once you’ve got your plan begin to make it a reality. One thing that can help make it a reality is to publicly commit to it. I find that when I announce a series of posts that I’m much more likely to actually do it than if I simply quietly plan to write it. Announcing it makes you accountable to do what you say you’ll do. A Word of Warning about AnticipationSometimes too much anticipation can be too much of a good thing. I don’t know about you but there are some TV shows where the cliffhanger that they leave viewers on at the end of every single episode leaves me with the kind of anticipation that isn’t necessarily a positive one. There’s nothing wrong with a cliffhanger that leaves you wanting to know what happens next on occasion - but if you do it every single week it can become a bit tired and leave those watching or reading wondering if they’ll ever have the answers. Take Home Lesson: Build anticipation naturally but don’t over do it. Treat your readers with respect and keep in mind that your content needs to be useful. A post that simply ‘teases’ but which provides no real value in and of itself could do the opposite of what you’re wanting to achieve with some readers. Stay Tuned….: Of course it would be remiss of me on a post like this not to let you know that I’ll continue this series of posts on creating compelling content in the days ahead (I’ve got 2-3 more posts lined up for next week). Keep an eye on the ProBlogger feed for these updates. What Do You Have to Say on the Topic?I’m interested to hear your thoughts on this topic - share your thoughts below. Here’s a few reader comments that have been left previously that I think are relevant to get you thinking:
*Grant, if you have a URL I’d love to give you credit for your quote. Post from: Blog Tips at ProBlogger. How to Build Compelling Content By Leaving Readers Wanting More |
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