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9 SEO Plugins Every Wordpress Blog Should Have

Posted: 15 Dec 2008 12:35 PM PST

Do you want to increase the search engine ranking of your WordPress blog? Check out these 9 SEO WordPress plugins that Shawn Jooste from Elite Blogger has pulled together for us.

The best place by far to find traffic is from search engines. The art of Search Engine Optimization is often very daunting for new bloggers. Even some experienced bloggers just see SEO as a cloudy puddle of mud they would rather not play in.

Wordpress by default is pretty decent at letting search engines see what’s going on. But there are a whole bunch of other things that can be done to make your blog rank better. Fortunately there are plugins available to help you get better rankings for your blog, so you don’t have to go digging into the code of your blog to get some results from search engines.

I’m not going to explain the validity or effects of each of these SEO tactics in detail. There is more than enough of that on the Internet already if you want to do some research. I’ll mention briefly what the benefits of each plugin is, and why you need it.

1. All in One SEO Pack

This allows you to set the basic SEO stuff for your blog. You need page titles, meta tags, keywords, and descriptions. This plugin allows you to configure them for either your entire blog or on a post by post basis.

2. Redirection

From time to time you make changes on your blog. Sometimes these changes end up breaking your Permalink structure. This often happens when you make a change to an old post, or do an upgrade to Wordpress and make some changes to the permalinks. It’s very very common if you move your blog from one host to another.

Basically what happens is that each post has a unique URL, called a permalink. When this changes, visitors who go to that blog post won’t find it. The redirection plugin helps you fix these problems by redirecting the visitor to the new permalink. This reduces the amount of traffic you get to pages that don’t exist.

3. Robots Meta

By default search engines crawl and index ALL the pages on your blog. This isn’t ideal, because it creates duplicate content and you can get yourself punished by search engines without knowing it. What the Robots Meta plugin allows you to do is tell the search engines which sections of your blog to crawl. This means that you’ll get more respect from search engines, and likely more traffic.

4. SEO Smart Links

One of the key issues with SEO is your internal linking structure. The more you link to a certain page on your blog, the more important it is to your overall content. Search engines treat your internal links as an indication of how well structured your site is. The problem with this is that if you had to manually go and create links to relevant and important posts you’ll spend hours and hours doing it.

SEO Smart links allows you to specify a word, like ‘SEO’ and then link it to a post on your site. Then each time the word SEO appears on your site, it’s automatically turned into a link you specified.

5. SEO Friendly Images

Images also play an important role in your SEO strategy. So it’s important that you tag them correctly. SEO Friendly images allows you to do this, and saves you hours and hours of work. If, like most bloggers you use images in your posts, then this plugin is essential.

6. Google Positioner

It’s important to know your keywords. And this handy plugin allows you to track the keywords you’re getting searches for. It’s pointless selecting a few keywords, then writing some content for those keywords and hoping that the rest goes well. SEO is about being proactive and tracing what works and what doesn’t.

7. Permalinks Moved Permanently

A common mistake bloggers make is choosing the wrong permalink structure. When you start your blog you think you know which is best, and as time goes buy you want to change your permalink structure. The problem with changing your permalink structure is that your traffic will come to a standstill until your site is reindexed, and that could take months.

This plugin is similar to redirect but is an easier and better way to manage permanent permalink changes.

8. Nofollow Case by Case

The nofollow attribute over the last year or two has had a fairly large impact on the blogosphere. All comments in Wordpress by default are nofollow links. This means that no Page Rank (PR) is being given via the link. This plugin changes that and makes comment links valuable again. There are a number of reasons you would want to give away link juice. It’s often used to attract people and encourage them to comment. It can be very useful for new blogs who need some exposure.

9. SEO Slugs

Stop words are ignored by search engines. So most of your post titles have them in, but they are meaningless to search engines. So when you have a post title like this: “What You Can Do Immediately For Higher Rankings” you have a permalink like this: ‘/what-you-can-do-immediately-for-higher-rankings’ but what you really want is for your permalink to look like this: /immediately-higher-rankings.

This plugin automatically removes stop words from the permalink, helping you to rank better.

Conclusion:

Getting better traffic from search engines will help you boost your blog. You’ll get better income, rank better, and be able to build a better brand.

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Increase Your Christmas Earnings with the Amazon Associates Program

Posted: 15 Dec 2008 06:01 AM PST

We are right in the middle of the ’silly season’ when it comes to shopping for Christmas and as a result as bloggers wanting to make a little extra money from our blogs at the moment we are presented with a unique time of the year - many of our readers are in the mood for buying.

Here’s a very simple way to put yourself in a position to capitalize upon this and to earn a few extra dollars via the Amazon Affiliate program.

Get your readers into the Amazon Store - just get them in the door.

If there’s a time of the year to earn some commissions via the Amazon affiliate program - it is now.

Let me illustrate why it is important to get people in the door at Amazon.

Two days ago I posted about the new Huffington Post Blogging Book that has just been released. In that post I linked to the book on Amazon using a tracking id that enables me to see what people buy as a result of visiting Amazon with that link (#’s indicate how many were purchased).

Apparel

Books

MP3 Downloads

Pocketful Of Sunshine

Office Products

PicoPad Wallet Notes: 3-Pack with Refills (BOS)

Video Games

Electronics

Toys

LEGO Creator Green Grocer (11)

When you refer someone to Amazon (an online store with established trust and brand that most people are familiar with) you earn a commission on anything that they buy within a 24 hours period after visiting from your link.

You can see above that the greatest number of people bought the book I referred to - but the biggest items with larger commissions were on other items.

Of course you don’t want to just lace all your posts with random and irrelevant links to products on Amazon - relevancy and useful links for your readers is key - but once you get people in the door you never quite know what they might end up buying (and earning you).