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Technorati Launch Technorati Engage Ad Network for Bloggers

Posted: 04 Dec 2008 03:27 AM PST

Technorati seem to have launched (in beta) their new ad network - Technorati Engage. There’s no official word on their blog yet - but the ad network does seem to be live.

This isn’t a really a surprise - Technorati acquired AdEngage back in October and said that they’d be Alpha testing their network - so this is just a natural extension.

Bloggers decide what they want to charge advertisers
Bloggers can choose what categories of advertisers that they wish to be shown on their blog
Bloggers have the ability to approve (or deny) advertisers. You get 48 hours to do this.
The Revenue split is 60/40 (with you the blogger taking 60%)
Ad Formats are 125 x 125 ad units, text ads and ‘PhoText’ ad units which come in four sizes (25, 50, 100, and 200 pixels in width) - they combine both image and text.
If Technorati can’t serve an ad and there’s an empty ad unit Technorati will serve CPC ads to the ad position.
Technorati are offering what they call ‘ad rotation’ where you can serve ads from a variety of advertisers in the one ad box.
Payment to publishers is via PayPal, Check or Wire Transfer.
Publishers can sign up here.
You can see full terms and conditions of the network here.
Check out the Publisher FAQs here.

Thanks to all who emailed me about this and especially to Steve who was first!

Tags: Advertising

A Little History

Sphinn was launched on July 11, 2007 by Danny Sullivan as a way for people in the search marketing community to connect, network and share news stories about the industry that they thought others would find interesting.

The site follows the same structure as Digg where users submit a story and other users can vote on whether they like it or not; they can “sphinn” it for yes, and “desphinn” it for no. Once a story is “sphunn” 22 times (providing it is sphunn 22 times within 2 days of being submitted) it hits the front page of Sphinn and is immediately accessible to anyone who logs on to the home page (except for posts submitted to the Water Cooler category, which no longer have the ability to hit the main page). Stories submitted to Sphinn can also be discussed by members on the comment portion of each post.

Getting Started

You can access the articles on Sphinn without setting up a profile, but in order to leave comments or “sphinn/depshinn” anything, you need to register. On your profile, you can either use an avatar or a picture, and you can add in all your personal information like your instant messaging names (AIM, MSN), your social media profiles (Facebook, Delicious) and your forum profiles (Cre8asite, WebmasterWorld).

I’m not going to lie; I hadn’t heard of a few of these sites in my first few weeks in internet marketing. I don’t like to feel out of the loop, so I checked them out, and it was cool that something as simple as setting up my profile on Sphinn helped a newbie like me find other popular sites that will help me in the industry. After checking out those sites, I signed up for a few. Those not designed to, Sphinn also helps keeps track of all my social networking profiles for me (and sending a little link juice their way never hurts either).

Navigating Sphinn

There are different category tags on the top of the homepage, and I figured the best place to start was “Greatest Hits“. One of the first articles that caught my eye was Sphinn - The Social Networking Site Every Search Marketer Should Be Using.

It broke down in list format (I am a type A personality. I love lists.) the top 10 reasons why Sphinn is an important tool for all us search marketers out there. I also LOVED What Would Google Look Like If They Had To Optimize for Google? The article was a great combination of humor and information (which I’m always up for) and I ended up learning a lot.

The Greatest Hits (as inferred by its name) is where you will find what the community considers to be the most valuable articles on Sphinn. It’s here you’re likely to find the staples that should be in any internet marketers library.

In addition to reading what the community thought was the best, I also wanted to check out the posts that were fresh. I went to the “What’s New” page, but all those posts were REALLY new (I’m talking 1 sphinn new), and I wasn’t sure which would be the best place to start. That’s why I like that you also have the option of viewing the posts in What’s New in the order of “most sphinns so far”. The more experienced you are in internet marketing, the more you’ll be able to determine what’s good and what isn’t regardless of the number of sphinns, but for those fairly new to the industry (like myself), I figured it was a safe bet if an article had 12 or 13 sphinns, it was at least worth checking out.

For instance, I saw the article Could You Buy or Sell Social Media Profiles? It had 13 sphinns, so I clicked through to read it. It goes into the commercial value of social media and how that affects its credibility in our industry. Social media is one area of SEO that really interests me, and this article brought up some points about it that I hadn’t ever considered.

Submitting an Article to Sphinn

Once you’ve logged into Sphinn, you’ll can click on the Submit tab on the upper right hand side of the page. Type or paste your link into the News Story URL box and click “Submit News Story”. It will give you the option to choose a category. Make sure that you choose the category that is most relevant to your article. The topic title will automatically be whatever the title tag of the post is. You may want to remove any extras in the title tag (like the name of the blog) so that the title is only the title of the post, or if you think you can jazz it up, rename it altogether. While submitting your own site may be frowned upon at many social media sites, Sphinn has no problem with users submitting there own posts.

The description area is a synopsis that people are going to be able to read before deciding whether to look through the entire post. Think of it as a mini advertisement - you want to let everyone know exactly how the post is going to help them and why they should read it.

At the bottom, you’ll be asked to do a simple arithmetic problem and type in your answer to prove that you are, indeed, a human. Then, all that’s left is to click preview and submit, and your post will immediately be viewable on the What’s New page

Don’t just submit the article and forget it. Feel free to send the Sphinn link to friends you think might be interested in the article. You can also post it through to Twitter, Facebook or other social networking sites. The more people you get to see the Sphinn post, the more sphinns it will get once people read the post (if they like the content).

Some Sphinn Pitfalls

While I found Sphinn to be a useful in increasing my knowledge in all things internet marketing, Sphinn does have a few issues that I hope they’ll address.

The site can be a little “cliquey” with obvious “in jokes” that make the homepage and people being referred to only by their first name, like I should already know who they are.
Flame wars can and do happen in the comment portion of posts on highly debated topics.
While there is a desphinn option, since it is publicly known who desphinns an article, it is intimidating to actually desphinn something because desphinns can sometimes come with backlash.
When Sphinn decided to prevent Water Cooler topics from hitting the homepage, it also prevented hot articles from showing in the Water Cooler category at all, even on the Water Cooler hot topics page. While I can understand why Water Cooler posts don’t make the homepage, I’d like to see the Water Cooler posts that have gone hot when I take the time to navigate to that specific page.

Benefits of Sphinn

I’m definitely still learning the industry, but it doesnt take an expert to see the benefits of using Sphinn.

For users, the benefits are being able to locate internet marketing themed posts that hopefully have some value and can add to your internet marketing knowledge. For industry writers and bloggers, one of your stories being submitted and going hot on Sphinn can bring your site exposure and traffic.

Deanna de Bara is an Account Manager at Sugarrae and contributing writer to their often controversial Internet Marketing Blog which focuses on SEO, content development and affiliate marketing. When not poring over SEO related posts and patents, Deanna can be found snowboarding in Colorado or loudly cheering on the Jets in her native New York.