“Join the Third Tribe Before the Price Changes” plus 1 more

Join the Third Tribe Before the Price Changes

Posted: 25 May 2010 04:53 PM PDT

If you’re struggling to find your place in this internet marketing game and feel torn between the hype and obnoxious tactics of some of the traditional internet marketers and the ideals, principles and yet lack of profitability of many of the social media purists… you just might want to check out The Third Tribe.

Third Tribe was designed as a place for those who see themselves as internet entrepreneurs who want to embrace and learn from different types of internet marketers – yet who don’t want to abandon their principles, ethics and sell their souls along the journey.

Two weeks back I posted an update on the Third Tribe and hinted that now was a great time to join as the price would probably be raised in the coming month – on 1 June, the price will rise so this is your last chance to get in at the current level.

The reason for the price rise is simple – since launching we’ve added 10 hours of seminar content and a further 10 hours of other kinds of content including twice monthly Q&A calls. The value that you get out of the archives on day 1 of joining (currently for just $47) has risen – and so will the price if you don’t lock in at the current one.

Seminars already in the archives are:

Product Launch Strategies: What Always Works and What's Working in 2010
Jeff Walker & Sonia Simone
How to Get Your Customers to Do Your Best Marketing for You
John Jantsch & Chris Brogan
Email Marketing Strategies that Work
Sonia Simone & Brian Clark
Action Email: Copywriting Tips for Insanely Effective Email Marketing
Dave Navarro & Sonia Simone
Internet Business Models: Part One – the Problogger model
Darren Rowse & Brian Clark
Internet Business Models: Part Two – the Chris Brogan model
Chris Brogan & Sonia Simone
Internet Business Models: Part Three – the Copyblogger model
Brian Clark & Sonia Simone
Internet Business Models: Part Four – the Zen Habits model
Leo Babauta & Darren Rowse
The Quick Start Guide to Making Money Online
Johnny Truant & Sonia Simone
Advanced Affiliate Marketing with Social Media and SEO
Brian Clark & Glenn Allsopp

You can get a lot fuller descriptions of the sessions and see the back story on why Brian Clark, Chris Brogan, Sonia Simone and myself started this project on the Third Tribe Site – so check them out.

Of course on top of the content is the community of Third Tribe. With thousands of members coming from a diverse back ground of online disciplines the forum area is a treasure trove of information, knowledge and potential collaborations.

Currently you get all of that plus recordings of the Q&A sessions the minute you subscribe for just $47. You’ve got no obligation to continue your membership after month 1 but if you do you can rest assured in the knowledge that you’re locked in at the current monthly price and won’t pay any more even after the price rise.

If you've been thinking about giving Third Tribe a go – it's a great time to join us! I hope to see you on the inside!

Post from: Blog Tips at ProBlogger.

Join the Third Tribe Before the Price Changes

The Blessing (and Curse) of A Blog Audience

Blogs are an incredible way to build a connection to your audience. People get a chance to sample your content, get to know you, and establish trust in you, all at their own pace. Your loyal readers can spread the word about you, creating “social proof” and an ongoing stream of new readers. It’s a beautiful thing.

The downside, though, is that a blog audience isn’t necessarily a "real time" audience, meaning that readers may not be keeping current with your content on a daily basis. And this will kill you when it’s time to do a promotion or sale.

You may be running a 5-day special on a new product or service, but what if readers only catch up on their RSS feeds once a week? They may miss out. Or, if their feed reader is too cluttered, they may never get to it at all. You run your promotions, and sales flounder.

But having a growing number of people who are subscribed to your mailing list turns the tables on this problem. If you’re releasing a product today, your subscribers will hear about it via email today – no matter what.

The Advantage Of An Email Audience

Unlike feed readers or tweet streams (which people often skim through, ignoring most of the content), email commands attention in a different way. Readers are used to opening emails in order to figure out what to do with it (read it, save it for later, or delete it), and they're a lot more likely to give it a look – and click the links inside – within a few hours of it being sent.

So if you've got a promotion going tomorrow, you can let all your readers know about it tomorrow. Some may decide to ignore it, but they'll have at least seen it, because their inbox gets looked at in detail at least once a day.

And if you've been doing your job using your blog to warm up your audience, they'll be more likely to open that email soon after receiving it.

So let's talk about a few field-tested strategies for getting your readers on your list.

How to Get Blog Visitors On Your List

To get blog visitors on your list, you need to have a reason for them to join up – and in most cases, people offer a freebie such as a special report or audio/video content as an incentive. The challenge with this, however, is that everybody's doing it.

Years ago, just having something for free was enough to get people to join your list. But these days, people are inundated with free offers so you've got to do something more to stand out. Whatever it is that you give away needs to better than good – it needs to be spectacular.

The good news is that making this happen is pretty easy to do. All you need to do is create one small, product-worthy resource that solves one of your potential customers' biggest problems. It doesn't have to be a gigantic undertaking – just a resource that represents some of your expertise specifically positioned to solve a reader's issue or help them become smarter than they were before.

I recommend you actually create a workbook for this free resource, because it's a format that isn't used too often and will more readily capture attention. "Special Reports" are a dime a dozen, but most people are accustomed to paying for workbooks, so your offer will automatically appear higher-value.

Why The "Free Product" Model Works So Well For This

Giving away a product-quality resource is an incredible list-building tool because it takes people by surprise – they're not used to getting something truly substantial for free. And workbooks are particularly powerful because they contain the promise of some fairly immediate results – when the reader gets through it, they'll either have a particular problem solved or they'll have more information around a topic that's important to them.

That promise of immediate results is a powerful motivator to get on your list, get your workbook and go through it. And once your reader finishes that workbook, they'll be pre-sold on the idea that you are a person worth buying from in the future (after all, if your free stuff is product-quality, how much more impressive will your paid products be?).

One other benefit to this "over the top" free offering is that very few of your competitors will have the guts to do this. Just having this resource puts you at a competitive advantage.

What To Do If This Seems Like A Scary Amount Of Work

By this point you might be thinking that you don't have the time to make a product-quality offer for your list. But it's actually easier than you think. You don't have to create a 100-page PDF or 6 hours of audio – all you need to do is pick one specific pain point your audience has and create a resource that lets them get one step further than they are now.

And to show you just how simple it is, I've put together a free workbook that steps you through how to put together a product-quality resource in a weekend (or even one day, if you're ambitious). It's not that difficult to do, and the payoff can be huge. I've personally used this free workbook strategy to drive over 3,000 people onto my list over the last seven months, all by adding additional free workbooks to a “library” on my blog.

(And the best part is, you can reuse the strategies in the free workbook to create additional products you can charge for after you get people on your list.)

When You're Ready To Begin Building Your List, Here's What To Do

What would it do for your blog's reputation to have a product-quality resource available for free download? And how strong of a good first impression would you make on your readers if you offered it?

Take a look at the free workbook and decide what kind of resource you’re going to create to pull people into your mailing list. One weekend is all it takes, and it could be the tipping point your blog has been waiting for.

Dave Navarro is a product launch manager who specializes in teaching smart blog owners how to build responsive email lists and create their own high-demand information product platform at his blog, The Launch Coach.

Post from: Blog Tips at ProBlogger.

How To Convert Blog Readers To Paying Customers