ProBlogger: Making Yourself Accessible to Readers |
Making Yourself Accessible to Readers Posted: 21 Apr 2010 06:57 AM PDT Today I want to share a powerful principle of successful blogging… that I wish I was better at. Accessibility. What I KnowOne of the reasons I was attracted to blogging as both a blog reader and as a blogger was the opportunity I saw it opening up for conversation and interaction between people sharing common interests. To be able to discover others to learn from is a wonderful thing – but that learning can be all the richer if it is interactive – where the person sharing their ideas makes themselves contactable. As I look back on the growth of my own blogs over the past 8 or so years I certainly have benefited by putting myself ‘out there’ for people to contact. At different times I’ve done this by promoting everything from my email address, to my cell phone number, to my instant messaging details, to my social media accounts etc. The results of being so accessible have been – in the main – very beneficial. It has deepened my relationships with readers, opened the doors for contact from journalists, other bloggers, publishers, potential business partners, event organizers and many others. Many of the opportunities that I’ve taken over the years to expand what I do have arisen simply out of being accessible. It is well worth working hard on being accessible and interactive with your readers. It’s not easy – but the benefits will well outweigh the costs. What I don’t KnowThe problem with being accessible is of course that it is challenging to scale up as your blog grows. In fact almost every popular blogger that I’ve met have told me that this is amongst their biggest problems. The weight of incoming comments, email and social media messages can become quite overwhelming – some days I personally feel quite overwhelmed by it. Please don’t hear me as complaining – it’s a challenge but it’s also great – however I’m just not sure how to scale it (or if it really can be). Each blogger I’ve chatted with about the challenge has dealt with it in different ways.
Other bloggers use a variety of tools to manage their communications, hire a teams of people to assist and use time management and organization philosophies to streamline their workflow. What I DoMy approach is not perfect – it is something that I need to improve and on many days fail at miserably. Having said that – here’s what I’ve been doing:
It is certainly not easy and I’ve not arrived yet. I’ve resisted outsourcing too much of this because I want to retain a personal approach – however every day the unanswered emails and messages that I receive grows and I’m approaching a point where I think I’ll need to get some help on this – after all some contact is better than none (or is it?) Do Your Best – Some Last TipsLets come back to what I know – there are many benefits from being accessible so I would encourage bloggers to find ways to do it. A few quick last tips:
What tips would you add on being accessible to readers? How do you approach it? Post from: Blog Tips at ProBlogger. |
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