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ProBlogger: The First Week of Your Blog: Set Up Key Pages

The First Week of Your Blog: Set Up Key Pages

Posted: 12 Mar 2010 06:05 AM PST

One of the series of posts that we’re building here at ProBlogger is all about what to do in the first week of your new blog. We’re assuming you’ve already got your domain, chosen your blog platform and have installed a template/theme/design – but what comes next?

So far we’ve covered:

Today we’re going to look at some of the key pages on your blog that can be worth setting up.

Why ‘Pages’ are Important

When a new person arrives on your blog there are a variety of types of pages that they may look for that will help them to decide whether they want to remain connected with you (or that will help them to actually make that connection).

Many blogs come with some of these set up by default but you’ll want to personalise these defaults as much as possible and possibly create some new pages of your own. These might include:

About Page – setting up an about page is really important – it’s one of those pages that a new reader will head to in order to help them work out what your blog is about, who is behind it and to decide whether they’ll keep reading it. Read more on how to do it at Add an ‘About’ Page to Your Blog and How to Write Your “About Me” Page.
Contact Page – some bloggers get a little nervous about being contactable either out of a fear of being overwhelmed by emails or over privacy concerns. While I get this – there are many benefits from being contactable (it opens up opportunities to be contacted by potential partners, advertisers, other bloggers, the press and readers) and there are ways of safeguarding your privacy. If you use WordPress there are numerous contact page plugins that will help you to set up a page that will safeguard your privacy.
Subscribe Page – most blog templates have subscription buttons and links built in by default – however not all of your readers will be familiar with what they mean or how to use them. While most of us as bloggers understand what that orange RSS symbol means – many will not. Over at my Digital Photography site where I have readers of all levels of tech savyness I have a subscription page which outlines the different subscription options that we offer. This page is visited a lot and converts very very well both with RSS and Email Subscription methods (note: later in this series we’re going to explore the idea of ’subscription options’ to help you think through how to let readers connect with your blog).
Other Pages – there are a variety of other types of key pages that you might want to consider setting up, depending upon the goals of your site. These might include a ‘Advertise with Us‘ page, ‘Press‘ page, ‘Disclaimer‘ page, ‘FAQ‘ page, ‘Resources‘ page (if you’re selling something for example), a ‘Privacy Policy’ page, ‘Testimonial‘ page (if you have some good ones from previous customers), a 404 page, a ‘Resources’ page, an Archives page etc. Not all of these would be relevant for new blogs but for more information on these and others – I’ve previously outlined 20 types of pages that bloggers should consider.

What pages have you got set up on your blog?

Position Links to Your Pages Appropriately

Once you’ve set up the pages that are important for your blog it is also important to think carefully about where you’ll link to these pages on your blog. Having the pages is one thing but you’ll also want to think about how you’ll be driving traffic to them.

This will depend upon your blog’s design but as with anything – make sure that the pages that are most important to you (for example an ‘About Page’ or a ‘Contact Page’ might be included in this category) ‘are linked to prominently on your blog. This might mean setting up a navigation area across the top of your blog or having one at the top of your sidebar.

Other less important pages might be linked to from your About Page or even in your footer (in this case I’d be putting things like disclaimer pages).

Post from: Blog Tips at ProBlogger.