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The Weekend is Here… The Perfect Time to Get Your Blog in Order…

Posted: 05 Jun 2009 04:24 PM PDT

I received this email on Monday from a reader (who has given me permission to share this but who wishes to remain anonymous):

“Darren on Thursday I downloaded your 31 Days to Build a Better Blog workbook. I know it’s been only a few days but I’ve half done it already and wanted to share how I’ve tackled it.

When I bought it late on Thursday I decided to get straight into it and set aside the weekend to do as much of it as I could.

I know you didn’t design it to be done as an intensive but I know I work a lot better by setting aside extended blocks of time and doing things all in one go.

I completed about half of the tasks in the workbook over the two days. I’ve done all the ‘writing tasks’ (although have saved most as drafts to publish over the next week) and a lot of the more strategic ones too.

I’ll do a few more this week and have set aside next Saturday to work through the rest of the workbook.

I wanted to let you know that while most people will probably do the process over a month, I personally found it to be just as helpful (more so for me) setting aside a weekend to do it as an intensive training session. I’ve learned so much and came away from the process with so many creative ideas and fresh inspiration - thanks!”

I wanted to share the story of this reader because she reminds me a lot of myself in that she works best when she sets aside specific blocks of time to work on specific tasks. I know whenever my university offered intensive subjects that could be done with full time study over vacation breaks - I always took them.

One blog building strategy I’ve used many times over the years (particularly in the early days when I was working other jobs during the week and mainly blogging in the evenings) is to set aside whole weekends just to work on my blog. Granted, this worked a lot better when I didn’t have kids, but if you can get any day long break from the normal routine of life it can be a useful thing to set aside specific time to improve your blog.

Previously when I’ve done these ‘intensive’ times of blog improvement my focus has been upon a variety of tasks. I remember one recent weekend when I spent most of the weekend writing. Other weekends have been more about promotion, others have been more about design, others have been more about networking.

Whether you use the 31 Days to Build a Better Blog workbook or not to give you some inspiration in these sorts of activities - these sorts of intentional efforts can be significant.

Blogs respond well to work, effort and focus.

Have you ever put aside an weekend or some other period of time just to focus upon your blog?

Post from: Blog Tips at ProBlogger.

The Weekend is Here… The Perfect Time to Get Your Blog in Order…

Photo by vinduhl

50 to 12,000

Some back-story: I’m making a documentary on life hacking (finding shortcuts in everyday life to get the boring stuff done quicker), and with that I have an accompanying blog and podcast.

A few months back I was reading a profile on the author Will Self. He made a comment about how he still enjoys using a typewriter because it forces you to write differently and not edit yourself.

I’m always trying different ways of writing, and being in Gen-Y I’ve always had a word processor to punch out essays and articles, so I’ve never had the experience of writing on a typewriter.

I figured there must be a program out there that mimics the behavior of a typewriter, something basic like WriteRoom that wouldn’t let you delete or insert words.

I did a search and came up with nothing. However, the idea of a very minimal text editor that was so archaic it wouldn’t let you delete stuck with me. I figured it was in the spirit of the film, so it would be something cool to share on the site and see what people make of it. And like the blog posts and podcasts, hopefully it would be something people would spread around and help promote the film.

I have no programing experience, so I turned to Elance, the great freelance site where you can hire anyone from virtual assistants to graphic designers to programmers.

I posted the job for a programmer to make this minimal text editor, waited around for a bid that was in my price range, and finally got the minimum $50 bid. After hiring we went back and forth with tests and notes, and about a week later I had the creatively named program Typewriter.

I posted it to the site. A few days went by and not much activity; a few mentions here and there, but nothing big. Then the hit I was hoping for came.

It was posted on Lifehacker. In one day I got 5000 pageviews, plus mentions on dozens of other blogs (it was sad to see how many would just copy the entire Lifehacker post verbatim).

This traffic boost led to more subscribers and sales, plus a greater awareness of the film and blog. And I’m still only $50 out of pocket.

Blog to Newspaper

That Saturday night I got another surprise. One of my Google alerts showed my name mentioned in an article in the Observer, a weekly paper that’s part of the Guardian. It was about the author’s first experiences with word processors, a story prompted by Typewriter the program, which was mentioned at the end (my name popped up when Will Self’s quote was misattributed to me).

At first I thought this was just some online blog on the Observer’s site, but I soon discovered that this was in the actual printed edition, distributed around the world.

It’s been a little over 2 weeks since the post went live, and the post alone has gotten over 12,000 pageviews, not to mention traffic to the rest of the site. All for just $50.

Ideas for your Ideas

Here are some ways you can use what I did to help your own blog and projects:

Ideas are cheap to make into a reality. I think the beauty in all of this is that it’s so cheap and easy to implement an idea and see if it sticks. If you have an idea that you have the slightest belief that there might be something there, just do it. Throw it out into the interweb and see what happens.
Think beyond your traditional content. As I said I have no programming experience. Plus my blog is about a movie, yet a piece of software became a hit. With Elance and other freelance networks, if you can imagine it someone can implement it (and for not that much). Make an iPhone app. Design an eBook or cool poster as a unique interpretation of your content. Read lots of stuff, related and unrelated to your blog, and keep an open mind and eye.
Offer it for free. If I didn’t offer Typewriter for free I don’t think it would have been nearly as popular. Sure, maybe I could have made a couple bucks, but I’m a filmmaker, not a software developer, and goal number one of the program was to promote the film and blog.

I hope you found something useful in this post, and hopefully it gave you some ideas of your own. Now go make them a reality.

Joey Daoud is a filmmaker and freelance photographer finishing You 2.0, a documentary on life hacking. He also writes about film and photography on his blog Coffee and Celluloid.

Post from: Blog Tips at ProBlogger.

How I got 12,000 Pageviews for $50