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Write an Elevator Pitch for Your Blog [Day 1 -31DBBB] Posted: 06 Apr 2009 03:13 AM PDT Welcome to Day #1 of the 31 Days to Build a Better Blog Challenge. As on each day of this project today I’d like to present you with two things:
TeachingToday’s task (outlined in full below) is to develop an Elevator Pitch for your Blog. Let me explain why. What is an Elevator Pitch?“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).” - Wikipedia Many business and self improvement type courses teach students to develop an elevator pitch for their business (and even for themselves). The idea is to have something short and sharp that you can say about yourself when the opportunity arises instead of bumbling your way through explaining what you or your business does (and miss an opportunity). The goal is both to communicate what you do and to get the person you’re communicating it to to want to know more. Elevator Pitches for BloggersWhile the idea of an elevator pitch is usually something that start up entrepreneurs are encouraged to do when looking for investors - developing an elevator pitch for your blog is also a smart move also. On of the most important reasons to do this exercise is that to develop an elevator pitch YOU as a blogger to have thought through and crystallised in your mind what your blog is about. If you’re fuzzy on what your blog is about it’s unlikely than anyone else will have much of an idea either. Knowing what your blog is about helps you in developing every aspect of it including:
In fact almost every task that we’ll be doing in this next 31 days should flow from this task. Other Reasons for Developing an Elevator PitchOf course coming up with an elevator pitch is not just for your own benefit. Once you’ve got one it is brilliant for communicating what your blog is about to readers (both the ones you already have and potential ones), other bloggers, potential partners, media/journalists, advertisers and even to friends and family members who might not get what you’re doing. Once you’ve got your blogs elevator pitch there’s no limit to the places and situations that you can use it (either part of it or in its entirety). Here are a few that come to mind:
Where else would you use an elevator pitch? I’m sure there are so many more times to pull them out! Feel free to share other places you’ll be using yours. Your Task for TodayTake some time out today to develop an elevator pitch for your blog. If you’ve already got one take a few minutes to review and refine it. How to Write an Elevator Pitch for Your BlogI’m sure there has been much written on the topic online but here’s some starting points that I use when doing this type of thing.
These are just the thoughts that come to my mind on elevator pitches (what would you add?). Not everyone will be able to incorporate all of the above points but I hope that some of it will help you to develop yours. My Elevator Pitch My short one is very simple - ‘ProBlogger helps Bloggers Build Exceptional Blogs’. I’ve used others over the life of this blog (and continue to evolve it) but have settled on this one for the time being because it is so simple, to the point and clear. The longer version expands upon this and shares some of the ways that the blog helps bloggers improve their blogs by talking through a few of the main topics I cover. Write Your Elevator PitchOnce you’ve got an elevator pitch for your blog write or print it out and put it somewhere near your computer so that as you blog you can be reminded of it. You might also like to start to incorporate it into your blog as a tagline or in your about page - or even to write a post about it on your blog to communicate to your readers what you’re on about (the appropriateness of writing it as a post will of course vary from blog to blog). Once you’ve done that - feel free to share what you’ve come up with in comments below. I’m looking forward to reading yours. Tomorrow on the 31 Days to Build a Better Blog Challenge - tomorrows task is a writing task that will have you writing a particular type of blog post to use on your blog in the next few days. Sign up for 31DBBBIf you’re not already signed up for the 31 Days to Build a Better Blog challenge you can find more information on what it entails here. |
7 Ways to Engage Readers of a Business Blog Posted: 05 Apr 2009 07:06 AM PDT In this post Alyssa Gregory from avertua, LLC shares some tips for business bloggers wanting to become more engaging with readers. People are busy, and in order to gain and keep readership as a blogger, you need to provide your readers with information that makes their lives better, easier, and less stressful. Business blogs are a unique case because the general subject matter tends to be a bit dry. It’s up to you as the blogger to overcome that obstacle and provide the business information you are offering in a quick and easily digestible way. How do you do that? Here are seven ways you can engage readers of your business blog and keep them coming back. 1. Offer AdviceYou’re likely blogging about business because you have business experience. One way to gain loyal readers is by sharing your knowledge and giving them practical information they can use in their own businesses. You can give your readers an instant benefit by avoiding abstract ideas and providing specific tips, advice and tools they can use right away. 2. Talk to the AudienceYou’re already ahead of the game with this one, because the readers of your blog have interests that are common to yours, otherwise they wouldn’t be reading your blog. Get to know them by keeping an eye on comments, watching for trackbacks and listening to feedback in other forums. All of this input can be material you can use to make your posts resonate with your individual readers. 3. Share a Personal StoryBusiness is business and personal is personal, right? Not anymore. Today there is an increasing amount of overlap between the two, and people want to know a little more about the person behind the blog, beyond that they are an expert in business. So give a little of yourself to create a stronger relationship with your readers. 4. Go Off-TopicThrow in an occasional post that’s not exactly business-related. If it bombs, it bombs and you know to go a different route next time. But if it is successful, you can insert some comic relief, mindless banter and maybe even a personal story as listed above to give your readers a brief change of pace. 5. Keep It Short and SweetYou could probably write some very long posts when you’re discussing your latest business endeavor or what it took to have your website redesigned. If that much information is necessary, split it up into a multi-part series. Use lists, subheads and images to break up heavy content whenever possible. 6. Give Up the WheelAsk directed and specific questions at the end of your posts to encourage reader commentary. For every few posts where you provide advice, throw in a post that asks for the answer. Involving your readers will give them an opportunity to take an active role in your blog. 7. Give readers what they wantCarefully read the comments provided by your readers. They are invaluable because they allow you to tailor your posts to the information your readers are asking you to provide. Acknowledge the comments, answer the questions, and address the requests and you’re on your way to building great relationships with your readers. What are some other ways you engage your readers when you’re blogging about subject matter that may not be the most exciting subject matter? Alyssa Gregory is the owner of avertua, LLC, a full-service virtual assistant firm. She has been designing websites since 1995, and has a passion for supporting small businesses. Alyssa provides business tips, advice and news through her Small Business Idea Generator blog. Alyssa is also a regular contributor on SitePoint. |
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