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Build Upon Your Strengths as a Blogger Posted: 23 Feb 2009 09:08 AM PST This post belongs to the ‘taking your blog to the next level‘ series which looks at tips for bloggers whose blogs have got a start but want to take it up a notch. Read the intro here. Analyze why Readers Come to your Blog….. and then Build on ItThe first thing that I’d highly recommend medium sized bloggers do when I speak with them is to set aside some time to analyze the current performance of their blog and particularly to focus upon the successes and strengths that the blog has. While there’s a lot to be said for identifying a blogs weaknesses in order to improve I think many bloggers spend so much time working on improving the negatives (patching holes and fixing problems) that they fail to build upon their successes. Here’s a ’secret’ of success that I’ve observed in quite a few successful bloggers… They don’t do everything well, but what they do do well they keep doing it over and over again. 3 Examples of Blogs that Build Upon their SuccessesMany successful blogs illustrate this principle. Let’s take a quick look at three:
I could go on with most successful blogs. They identify something that works and repeat it over and over again. This doesn’t mean that they simply repeat the same content - the key to their success is to find new ways to apply the same formulae. So what has worked on your blog? How can you do it again and even improve upon it? Let’s Get to Work and Do Some AnalysisHere are some questions to ponder to help you to identify these points of energy on your blog that could be worth expanding upon: Questions about Content
When you’ve compiled a list of these posts that did better than others - do some analysis of WHY they did well.
There could be any number of factors that contributed to a post’s success - but there’s usually one or two that stand out. Do this analysis on a number of successful posts and you might just discover that the same things come into play in each case. Identify what these factors are and you’re in a great position to develop more of this type of content. Questions about TrafficAnother type of analysis to do is asking questions around the ’source’ of current traffic to your blog.
Looking at the source of traffic coming to your blog is a powerful technique to help you grow your blog further. I’ve found that when you see a significant source of traffic to a blog that there are almost always ways to build that traffic further. For example:
Identify Your Blogs Successes and StrengthsIn this post I’ve only unpacked two types of strengths and successes that a blog might build upon (ie traffic sources and types of posts) - but there are of course a lot more. The same principles apply - once you identify something that you’re good at or something that people are responding to on your blog - keep doing it. It doesn’t mean that you can’t explore other things or improve upon weaknesses - but spend as much time building upon your success as you do in fixing weaknesses and I think you’re probably onto a good thing. Tomorrow we’ll continue this series of posts on taking your blog to the next level by looking at converting first time readers into loyal ones. Tags: Blog Promotion, Writing Content |
How To Take Your Blog to the Next Level… Once You’ve Got a Start Posted: 23 Feb 2009 06:01 AM PST Help! People are reading my blog, what do I do next?I get a lot of emails from people asking for advice how to get people to read their blog and have written a number of series of posts with tips on how to find readers - but lately I’ve had conversations with a few bloggers who are at the next level - they have readers but are unsure what to do next. While it is a problem that many bloggers would love to have - when you actually DO get readers other challenges face a blogger including:
Over the next two weeks I want to write a series of 9 tips for bloggers facing some of these problems - those who have had some success in attracting traffic (whether it be from search engines or loyal readers) and who are looking to take their blogging to the next level. Note for Beginners: The topics I cover are relevant to bloggers of all sizes - but I’ve found them to be particularly relevant for those adolescent blogs who have moved beyond their launch stage and are finding their feet. Here are the topics we’ll be covering over the next couple of weeks:
To follow along with this series make sure you subscribe to our RSS feed or bookmark and come back to this page where I’ll be linking to each new post as it is published on the blog. Stay tuned later today for the next post in this series. |
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