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Selasa, 13 Januari 2009

ProBlogger - Latest Posts

ProBlogger - Latest Posts

Digital Photography School just got a New Design

Posted: 12 Jan 2009 02:12 PM PST

Digital Photography SchoolBlog redesigns are always experiences that are mixed with excitement and a little fear - today has been a day for both of those feelings as we launched a new design for Digital Photography School.

The new design includes an expansion from 1 blog to 3, a new portal/aggregation front page, Gravatars in comments and a lot more.

I won’t fully outline it here right now because I’ve asked the designer - Matt Brett (who has been a pleasure to work with) - if he’ll write a post for ProBlogger about it - but you can read my introduction to some of the changes on DPS in a post here.

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The Power of Being Specific

Posted: 12 Jan 2009 02:04 PM PST

Don’t be afraid to be a little Bossy on Your Blog.

Over the weekend I was reminded that sometimes readers just like being told what to do.

In my post How to Launch a Blog and Have Fresh Content for Weeks I was asked by a reader for advice on how much content to write before launching a blog.

When I sat down to write that post I had two choices:

1. I could have written a post with fairly general advice filled with good principles. The main headings would have gone something like:

  • Have Some Posts Already Published on Your Blog
  • Have a Few Posts Saved as Drafts
  • Have a List of Topics/Titles that You can Write in Future

This post would have gone pretty well. The advice is sound and readers would have been able to take it and apply it to their own situation.

2. I could have written a post with specific instructions - telling readers what to do. In fact this is what I did - the main headings were:

  • 5 Posts Already Published
  • 5 Draft Posts
  • 20 Post Ideas

This post had the same ‘principles’ and teaching that the more general post would have had - but it also had specific instructions on how many posts I would advise starting a new blog with.

While I encouraged readers to take the numbers and adapt them to their own situations having the numbers of posts seemed to really connect with readers both in comments and the emails I received over the weekend. One email read:

“Thanks for your post on starting a blog. I am about to launch a blog and now have a blueprint for preparing my content. I no longer feel that I’m stumbling around in the dark.”

This sentiment was echoed in a number of emails. What struck me about it is that my first draft of the post was not specific at all. It followed option #1 above and was quite general.

My natural inclination is to write about general principles and let readers interpret them for their own situation - but I’m constantly reminded that many readers like to be told what to do and how to do it - they respond to specifics.

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Senin, 12 Januari 2009

ProBlogger - Latest Posts

ProBlogger - Latest Posts

Online Profits Course Launches with 50% Discount

Posted: 12 Jan 2009 01:39 AM PST

Online-Profits.pngOne of the best group of internet marketers and bloggers that I’ve seen assembled into a teaching group have joined around a new Internet Marketing and Online Business training program called Online Profits which launches at 50% off today.

But you’d better be quick - it closes to new members at the end of the week.

The course is actually the baby of Daniel Scocco from Daily Blog Tips and numerous other successful blogs but what is special about it is the group of mentors who are experts in a number of fields relevant to growing an online business. The mentors are:

Yaro Starak, Neil Patel, Hamlet Batista, Michael Gray , Tamar Weinberg, Daniel Scocco, Zac Johnson, Courtney Tuttle, Nathan Rice and Skellie Wag.

Together they have expertise in blogging, SEO, affiliate marketing, web design, social media, advertising, content creation and much more. I really like this approach - instead of basing the course around one or two people with great experience in a couple of things but only a general knowledge in other important aspects of internet marketing - Daniel has assembled a group of experts in numerous fields who together will offer an amazing collective wisdom and set of experiences to the community.

As a result the list of 21 modules and 66 lessons that make up the course are quite impressive. Here are the main modules (you can read more about each and see all lessons here):

Module 1: Introduction and Business Principles

Module 2: Domain Names

Module 3: Setting Up Your Website

Module 4: WordPress

Module 5: Web Design for Entrepreneurs

Module 6: Business Models

Module 7: Selecting Your Niche

Module 8: Blogs

Module 9: Other Types of Websites

Module 10: Web Content and Copywriting

Module 11: Basic SEO

Module 12: Advanced SEO

Module 13: Generating Traffic

Module 14: Social Media

Module 15: Web Metrics

Module 16: Selling Advertising

Module 17: Email Marketing

Module 18: Affiliate Marketing

Module 19: PPC (Pay-per-Click)

Module 20: Landing Pages

Module 21: Selling Your Products

I feel a little exhausted and yet inspired just looking at that list. I can’t think of a lot more I’d want covered if I were starting an online business. Daniel tells me that the lessons will come in both text and audio. There are also private forums for participants and mentors to interact, interviews and case studies, tools and resources and more.

Daniel sent me a couple of lessons last week and they were both comprehensive, practical and useful. The kind of teaching that would definitely be understandable by beginners but also helpful to anyone in the early to intermediate stages of developing an online business.

Online Profits launches today (12 Jan) at 50% off and will close its doors on 16 January until late 2009 so that the mentor team can concentrate on those who join up.

There is a 30 day money back guarantee and you’re able to withdraw from the course at any point and only pay up to the point you’ve participated in.

Read full details of Online Profits and Signup Here.

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Increase the Effectiveness of Your Next Guest Post with a Landing Page

Posted: 11 Jan 2009 06:51 AM PST

This is a guest post from Jade Craven from the Prolific Writer.

Are you using guest posting as a blog marketing strategy? Hook new readers in with a guest post landing page.

What is a guest post landing page?

A guest post landing page is a specific page in your blog that is highly targeted to the intended audience. Here, it’s the readership of a particular blog. Guest posts are a brilliant opportunity for additional traffic and you can capture those readers by offering the content that is relevant to them.

First, you need to decide on the type of landing page you want.

There are three types of guest post landing pages:

1. Blog specific

This is when you create a landing page based on just the one blog. You can even create a different landing page per guest post on that blog. These types of guest pages work best when the blog has a larger readership or is on a very niche topic.

2. Niche specific

This is when the landing page is targeted to a particular niche or sub niche. An example is collating all your posts on e-books, or social media. This is a really effective landing page and is one that requires the least work.

3. Audience specific:

This is the landing page that is targeted at audiences outside of your main niche. Many bloggers recommend blogging outside of your niche to learn more. This can be really effective for capturing the traffic outside of your main readership. This works best if your content is applicable to other audiences.

Once you have decided on your type of landing page, you can then focus on targeting it to that audience.

3 Steps to creating a killer landing page.

Step one: Explain in less than two sentences how your blog can help them.

This is your elevator pitch - a chance to influence how the readers will interact with your site. This is the perfect opportunity to provide a call for action regarding subscriptions. Explain how subscribing to your content would help them. Hint towards the content you will be providing in the future. Mention alternate forms of subscription like twitter or a newsletter.

Don’t be too heavy on self promotion. Quality blog posts are an advertisement in themselves. Your goal is to give them reason to delve into your best content.

Step Two: Link to the 5-12 posts that are highly targeted to that audience.

This is your opportunity to really hook the reader in. You have a couple of choices:

  • Posts that are about the blogger.
  • Personal case studies that the readers would be interested in
  • Guest posts on blogs with a similar readership.

Step Three: Provide a small pitch at the bottom.

In the first step, you explained why the readers should interact with your content. In the second, you encouraged them to interact with your best content. This is the time to capture their interest with a related product or service.

If possible, offer something for free. If you are expecting a large rush of traffic, offer something that is exclusive to that audience. Make those readers want to click on your byline when they see your name elsewhere.

Struggling for ideas?

  • Link to a free report.
  • Mention your freelancing services.
  • Show off your other blogging projects.
  • If your landing page is blog specific, link to a product from the hosts blog.

By now you should have submitted your post and got your landing page ready. The final task is to decide how you want to direct the readers to your landing page.

There are two ways to draw attention to the page:

Referrer plugin.

This is a plugin that that identifies where your readers came from and provide a welcome message catered to that audience.

Using such a plugin allows the readers to see you other content while giving them to opportunity to see your targeted posts. I would use this if I linked to a specific article on my blog, or for landing pages that are niche/audience specific. This gives the reader the choice in how they interact with your blog. If you choose this method, make sure to give the reader a reason to click through to your landing page.

Link within the post

This is the best way to really capture the traffic is to provide a link from within the post. I link to it in both the byline and concluding text. Try to provide a

Have you used a guest post landing page? Is there anything else you would like to see on one? Let the readers know in the comments below.

If you want to see a guest post landing page in action, check out Jade’s blog at The Prolific Writer. She is currently seeking guest post opportunities and would love to hear from you.

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Minggu, 11 Januari 2009

ProBlogger - Latest Posts

ProBlogger - Latest Posts

Have You Used Video on Your Blog?

Posted: 10 Jan 2009 06:02 AM PST

Time for another Reader Poll - Have You Used Video on Your Blog?

With services like YouTube (and many others) that make it easy to share videos on your blog I’m keen to hear how many bloggers have used video as a way of engaging readers.

This poll simply asks if you’ve used video and if so - have you made it yourself and/or used other peoples?

Have You Used Video on Your Blog?
View Results


I’m looking forward to seeing the results and I am interested to hear from you as to what impact you feel video has had upon your blogging and readers levels of engagement?

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Sabtu, 10 Januari 2009

ProBlogger - Latest Posts

ProBlogger - Latest Posts

How to Launch a Blog and Have Fresh Content for Weeks

Posted: 09 Jan 2009 06:06 AM PST

This question from James of My Fitness Guide hit my inbox this week:

“My question is, when starting a new blog, do you write a list of all your blog topics first, then plan to write one of them per day, or do you write it all as fast as possible to build your archives, and then try and think of a fresh new blog topic every day?”

Here’s my answer (I’d be keen to hear yours in comments).

James - I generally suggest a few things with regards to content when I’m starting a new blog.

1. 5 Posts Already Published

I like to have at least 5, preferably 8-10, articles already published on the blog - so when people come they can see you’ve written useful stuff already and don’t just see a blog with one post.

At b5media we ask our bloggers to have around 10 posts already written before we launch but I think 5 would be my minimum.

2. 5 Draft Posts

I also like to have at least 5 posts already written but held in reserve as drafts that I can post in the next few days after launch.

I find that when launching a blog you can be a bit distracted by the excitement of it all, by promoting it, by responding to comments etc - so content creation can sometimes take a bit of a back seat.

If you have 5 posts in reserve (I’d even prefer to have more than that) it means you can keep any momentum from the launch going for at least 5 days without having to write a whole lot more. In fact I usually start a blog with just 3 posts a week and gradually increase the frequency of posts over time - so 5 posts in reserve can almost last two weeks.

3. 20 Post Ideas

Lastly - I also like to have a list of possible topics to write about in future (I try for at least 20).

I actually like to write this list as part of the process of even deciding whether to choose a topic or niche because it helps me to work out whether I’ll be able to sustain writing on that topic for the long haul.

If you can’t think of 20-30 post titles/topics pretty easily before starting a blog it could be a signal that you’ve chosen the wrong topic.

Having this list at your fingertips means you’ve always got a topic to write about in the first month or so of your new blog.

And You’re Off and Running

I find that between having a few posts already up on the blog, having a few in reserve for the coming few days and then having a list of topics to write about that creating content for a new blog is not that difficult.

The numbers of posts that I’ve mentioned above will vary from person to person (and even for me I’ve not always exactly followed this formula) but I think it’s probably a pretty solid way forward.

The only thing I’ll add is that it’s really important to put your best foot forward in terms of the quality of your content in the early days of a blog.

Of course you’ll want high quality posts as every post on your blog going forward - but a few really high quality and engaging posts in the first week of your blog can really launch it and help establish some good traffic and subscriber numbers in the early days of its life.

What Do You Do When Starting a Blog?

I’m interested to hear what your experience is with creating content on a new blog? How many posts do you launch with? How do you keep the posts coming in the early day of a blog?

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Jumat, 09 Januari 2009

ProBlogger - Latest Posts

ProBlogger - Latest Posts

Add Social Proof to Your Blog With TweetBacks

Posted: 08 Jan 2009 02:33 PM PST

tweetbacks.gifIn this post Dan Zarrella tells us about a new tool he’s created for bloggers - TweetBacks - a tool that allows you to add instances where your blog has been mentioned on Twitter to your blogs comments section.

A few days ago, I created the first implementation of TweetBacks (see the WP plugin here), which is a porting of the idea of trackbacks to Twitter. By first reverse engineering a bunch of the most popular URL shortening services, it then searches Twitter for Tweets that link to your post. These Tweets are then displayed under your original post (either above or below your comments section).

Beyond simply adding a new layer to the conversation and allowing your readers greater flexibility in how they choose to respond to your content, it also adds an important factor in “going viral”: social proof. By showing your readers how many other people have also liked your post enough to share it, you tap into a powerful human tendency towards imitation.

I’ve written about the power of social proof in viral and social marketing before, but this is one of the most direct and effective ways to accomplish this. Tweets are a lower-commitment, easier way to share content than either traditional commenting or blogging, and therefore lowers the bar for your readers to join in the conversation.

Something like 3/4 of all ReTweets include a link, effectively making them a form of TweetBacks. I plan to integrate TweetBacks into myReTweet mapping system, moving towards a more general understanding of ReTweets. If you’re using my javascript-based implementation of TweetBacks, that system will be able to include your blog and content, and you’ll also be able to visually and granularly track its spread through Twitter.

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5 Steps for Planning the Direction of Your Blog in 2009

Posted: 08 Jan 2009 06:13 AM PST

Last week I shared a series of questions for bloggers to ponder as they look back on their last year of blogging.

The point of the questions was not to engage in a navel gazing exercise but to look back with the objective of identifying how a blog has been performing in order to improve it moving forward.

Today I want to suggest a process for thinking about the future of your blog.

I’m not sure that this process appears exactly like this in any strategic thinking books or teaching but it is the process that I use when I periodically look at how my blogs and business is going.

Here’s a quick visual with some questions to explain each step in the process:

goals.png

Hopefully the diagram speaks largely for itself but let me extrapolate slightly on each step.

Step 1 - Define your Mission

This is fairly big picture stuff and for me actually goes wider than just why I blog and more fits with my overall life mission. I guess it’s about looking at your overall purpose and direction - what you want to achieve etc. Having this firm in your mind then enables you to work out how blogging fits into that overall purpose.

Step 2 - Paint a Picture of Your Vision

This is still pretty long term and looks beyond the coming year to where you want to eventually take your blog. It’s a picture of a reasonably distant future. Dare to dream a little and think big in this stage.

Step 3 - Make Goals

Now we’re drilling down into the year ahead. Where do you want to be at the end of 2009? Hopefully it’ll be somewhere towards your ‘Vision’ and have helped you to accomplish some of your ‘mission’ - but what will your blog look like, be doing and have achieved this time next year? Dare to think big but keep in mind that it needs to be achievable. You don’t need to have done everything in your vision in 12 months - these goals are stepping stones to the eventual goals.

Step 4 - Devise a Strategy

What are you going to need to DO to get to your goals? Usually this means some kind of ‘change’ in your approach. Do you need to blog more, start a new blog, change your topic slightly, hire a writer, network with other bloggers more, start using a new method for promoting your blog, follow what others are writing more, build community engagement, redesign your blog etc? Think about strategies across the different activities of blogging that will take you closer to your goals.

Step 5 - Set out an Action Plan

Most people set ‘resolutions’ in their lives (and for their blogs) that are quite ‘general’ and wishy washy in nature. ‘I’m going to lose weight’, or ‘I’m going to find a girlfriend’. While these resolutions are great they are often not achieved simply because while a decision is made to do something - the person making the decision puts no actual plan in place for ‘how’ they’ll do it. The same is true for thinking strategically about your blog. ‘I’m going to get more traffic in 2009′ is a great goal - but what are you doing to specifically focus on DOING to get that traffic. Your action plan should be made up of very concrete tasks that you’ll do in the coming months. I will write 5 posts a week - I will email 7 readers each week - I will leave 1 comment per day on another blog in my niche - I will write a guest post for another blogger each month - I will run a competition on my blog in June.

The above 5 steps are the way I approach planning on my blogs (in fact it is how I do it in other areas of my life also). I actually do this for each of my blogs. The mission generally is much the same for each one and at times there are similarities in other steps.

This process will not be for everyone but I think can make a useful starting point for thinking about your blog in 2009. Some personality types will find it easier than others to think this way - actually for me it is not a natural way of thinking - I’m quite impulsive and this is a real effort to do. You might find some steps in the process more natural and quicker to complete than others but thinking things through from the big picture right down to specific tasks will hopefully help you to not only plan but make the changes you need to make in order to achieve your dreams.

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Kamis, 08 Januari 2009

ProBlogger - Latest Posts

ProBlogger - Latest Posts

How to Create Great First Impressions on New Readers and Convert Them Into Loyal Readers

Posted: 07 Jan 2009 06:21 AM PST

This video has been around for over a year now (I made it just after ProBlogger was last redesigned) but I think it’s particularly relevant for this time of year when many bloggers are looking at refreshing the look and feel of their blog.

First impressions matter both in real life face to face interactions with new people that you meet AND the first interactions you have with new readers. In this video I examine 5 ways you can improve the impression that you leave on first time readers and give three questions to ask when thinking about how to leave good impressions on readers.

Of course overarching all of what I mention is that your content needs to be of the highest quality to create a good first impression. Your design, titles, tag lines etc can all be amazing but unless you’ve got something useful and unique to say - the first impression will not be as good as it could be.

Further Reading:

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